The Soft Gallery signature is characterised by expressive graphic artwork and beautiful embroidery. A Danish fashion brand, Soft Gallery has, for their A/W11 women's and children's collection, drawn on inspiration from one of the most influential theatre companies of the 20th century: The Ballets Russes.
The Ballets Russes was renowned partly because of its groundbreaking artistic collaboration among contemporary choreographers, composers, artists, and dancers. Their Avant-Garde costumes were designed by Worth and have been celebrated as a unique example of the magic that may flourish when design and art is successfully merged.
"We feel strongly connected to the artistic and cross-disciplinary way of working. This is very much the essence of the Soft Gallery universe,” says designer and fashion photographer Barbara Hvidt who, together with designer Tine Holt Moller, founded the label in 2007.